International growth & Premium experience architecture
International growth & Premium experience architecture
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ARKIPELIA is a strategic advisory and execution partner for leaders operating in premium and luxury markets. We work with founders in the premium cigar industry, CEOs of luxury accessory brands, and hospitality decision-makers who face growth, complexity, or performance issues. They need clear structure. We provide disciplined execution and tangible results.
Pablo Rodet
Pablo Rodet
I am a strategic advisor and in training IACS master sommelier with 15+ years of experience in international trade, brand strategy, and global business development across EMEA, the USA, and APAC.
My background is rooted in the premium and luxury sectors (luxury accessories, cigar, jewelry and fashion) where craftsmanship, storytelling, and cultural narratives drive value.
As the co-founder of LES FINES LAMES and former award-winning CEO, I built and exited a seven figures luxury cigar accessory brand distributed in 50+ countries, navigating everything from digital scaling and global go-to-market strategies, to fundraising and total sale to a leading industry group (VCF-Oliva).
How I Support Founders, Executives & Institutions:
• Global Expansion: International growth and market entry strategies.
• Brand Equity: Positioning and storytelling in premium ecosystems.
• Distribution Economics: Structuring global go-to-market models.
• Education: Bespoke guest experience and revenue optimization.
International Growth Architecture
Global scope
Structural audit. Decisions, execution.
Long-term value creation.
Cigar Experience & Culture
Local scope
Experiential training & performance.
Immediate revenue and differentiation.
International growth architecture
International growth architecture
Designing and executing international growth that protects margins, brand equity, and governance.
Designing and executing international growth that protects margins, brand equity, and governance.
The Reality Leaders Face Today
Most SMEs expanding internationally encounter the same strategic friction:
International revenue exists, but it is fragmented, opportunistic, and hard to forecast.
Distribution networks are built on relationships, not data-driven performance.
Pricing differs by market, eroding margins and brand positioning.
Supply chains are fragile and dependent on too few partners.
Growth absorbs management time without increasing enterprise value.
Investors ask for clarity, and don’t get it.
Expertise 1: International Growth Audit & Strategic Architecture
Expertise 1: International Growth Audit & Strategic Architecture
Typical Situation: “We sell internationally, but we don’t really control where value is created or lost.”
What usually goes wrong:
Too many markets, not enough depth.
No clear prioritization between strategic markets and opportunistic ones.
Decisions driven by short-term sales instead of long-term value.
What Arkipelia does:
Full audit of international activities: markets, channels, partners, margins, operational load.
Identification of value leaks: pricing inconsistencies, channel conflicts, underperforming markets.
Market prioritization based on hard criteria: margin potential, regulatory friction, scalability, and brand positioning risk.
The Outcome: A clear international growth architecture and a focused expansion roadmap (where to invest, where to pause, where to exit).
Expertise 2: Go-to-Market Strategy & Distribution Network Design
Expertise 2: Go-to-Market Strategy & Distribution Network Design
Typical Situation: “We have distributors in many countries, but performance is uneven and brand control is weak.”
What usually goes wrong:
Distributors selected for access, not capability.
No clear governance or performance framework.
Loss of pricing discipline and brand coherence.
What Arkipelia does:
Partner qualification: Evaluating financial solidity, execution ability, and brand fit.
Channel strategy definition: Direct vs. indirect; wholesale vs. selective distribution.
Structuring commercial terms: Protecting margins, pricing integrity, and brand equity.
The Outcome: A controlled, scalable distribution network with fewer partners and better performance.
Expertise 3: Supplier Strategy & Operational Risk Management
Expertise 3: Supplier Strategy & Operational Risk Management
Typical Situation: “Our growth depends on suppliers we don’t fully control, and one failure could hurt the brand.”
What usually goes wrong:
Single-source dependency.
Poor visibility on supplier capacity and resilience.
Quality or delivery issues impacting customer experience.
What Arkipelia does:
Supplier audit: Capacity, reliability, quality standards, and dependency risk.
Supply chain resilience planning.
Structuring alternative sourcing scenarios and alignment with brand objectives.
The Outcome: Reduced operational risk and protection of brand reputation.
Expertise 4: Revenue Structure, Pricing & Investor Readiness
Expertise 4: Revenue Structure, Pricing & Investor Readiness
Typical Situation: “We’re growing internationally, but margins are under pressure and investors want answers.”
What usually goes wrong:
Pricing adapted market by market without a global logic.
No clear view of profitability by channel.
Growth that looks strong but isn’t financeable.
What Arkipelia does:
Revenue and margin analysis by market and channel.
Pricing architecture redesign.
Preparation for fundraising: Structured data, credible growth narratives, and aligned leadership vision.
The Outcome: Growth that is measurable, defensible, and investable.
Cigar Experience & Culture
Cigar Experience & Culture
Turning cigars culture into a differentiated experience and a real revenue driver.
Turning cigars culture into a differentiated experience and a real revenue driver.
The Reality Hospitality Leaders Face (luxury hotels, restaurants, hospitality management school)
Cigars are present but poorly explained and inconsistently sold.
Staff lacks confidence and knowledge.
The humidor is a cost center, not a profit center.
Missed opportunities with VIP clients and loyalty programs.
Expertise 5: Cigar Offer & Experience Audit
Expertise 5: Cigar Offer & Experience Audit
Typical Situation: “We sell cigars, but it doesn’t reflect our brand level and doesn’t generate revenue.”
What Arkipelia does:
Audit of existing setup: product selection, pricing, storage, and service quality.
Analysis of guest profiles and revenue potential.
Identification of improvement levers.
The Outcome: Clear diagnosis and actionable recommendations for "fast wins."
Expertise 6: Bespoke Cigar Program Design
Expertise 6: Bespoke Cigar Program Design
Typical Situation: “We want a cigar offer aligned with our identity, not a generic humidor.”
What Arkipelia does:
Tailored program design aligned with venue positioning and guest expectations.
Selection of brands and formats.
Pricing and pairing concepts (spirits, coffee, gastronomy).
The Outcome: A coherent, premium experience and improved guest perception.
Expertise 7: Education Embedded into Operations
Expertise 7: Education Embedded into Operations
Typical Situation: “Education here is a tool, not a goal.”
What teams learn:
How to speak about cigars without intimidation.
How to recommend and upsell naturally.
How to enhance the guest experience through storytelling.
The Outcome: More confident staff and higher average spend.
Expertise 8: Industry Access & Experiential Events
Expertise 8: Industry Access & Experiential Events
The Arkipelia Advantage: Founder experience as a luxury brand owner, CEO, and Master Cigar Sommelier.
What Arkipelia does:
Exclusive access: Bringing brand owners and industry leaders to your venue.
Event design: Creating tastings and VIP experiences for loyalty programs.
Positioning: Establishing your venue as a reference in cigar culture.
The Outcome: Differentiation, visibility, and incremental revenue.
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